Engine 03
RevOps
For the ops lead who has to stand behind the forecast.
Your revenue system implemented, migrated and automated on Attio, modelled on how you actually sell rather than on how a CRM template assumes you do. Three different situations walk into this engine, and they need three different answers.
Which situation are you in?
- 01
Implementation, when there is no CRM at all
The pipeline lives in Google Sheets and Notion and it has stopped scaling. We implement Attio from the ground up: the objects, the schema, the pipelines and the permissions, modelled on how your revenue motion actually runs.
- 02
Migration, when you have outgrown the one you have
You are on HubSpot, Salesforce or something else and you want to move. We mirror your current setup in Attio first, then move the data across into it. Building the shape before moving the data is what keeps a migration boring, which is the highest compliment a migration can get.
- 03
Automation, once the record is worth trusting
Processes automated inside the CRM and built to run on their own, so the system of record maintains itself instead of depending on somebody remembering to update it.
Outcome
One system of record
What an implementation covers
Four things, done properly
Objects
What your business actually tracks
Named the way your team already names them, not the way a template does.
Schema
Fields and relationships
Modelled on your real revenue motion, so the data has somewhere correct to sit.
Pipelines
The stages you really sell through
Not the ones that shipped with the CRM and never matched.
Permissions
Who sees and changes what
Set before the data lands, which is considerably easier than after.
What we run
On the account, every month
A CRM schema modelled on your real revenue motion, and reshaped when that motion changes
Migration with history and data hygiene preserved, mirrored before anything moves
Routing, lifecycle and handoff automation built inside the CRM
Ongoing data hygiene, so the system of record stays one your team trusts
RevOps admin as part of the retainer, where that is what you want from it
What you bring
How you actually sell, including the parts the current CRM gets wrong
Access to the system you are moving from
Someone who owns the data after go-live
Not the right fit if
You are happy on your current CRM. Migration for its own sake is a cost, not a project.
The sales process is not defined yet. A CRM records a motion, it does not invent one.
Nobody will own data hygiene once we are past go-live.
RevOps, in more detail
Because we are a certified Attio partner and we build on it every day, which means your implementation is done by people who already know the platform rather than learning it on your project. That is an honest reason, not a claim that Attio beats everything for everyone. If you are happy where you are, stay there.
No. GTM Engineering syncs back into Salesforce, HubSpot or Attio, whichever you run today. Migration is its own engine and it only makes sense if you actually want to move.
It comes with you. We mirror your existing setup in Attio before moving anything, so there is a correct shape for the data to land in rather than a best-effort import into someone else's default schema.
Yes, depending on the retainer. Some teams want the build and take it from there. Others keep us on for the admin and the automation work, which is usually where the compounding is.
Runs well with
The four engines read from the same Company Brain, so each one makes the next cheaper to stand up. Plenty of clients run just this one.
Ready to build RevOps?
Book a call and we'll map the engine against how your revenue motion runs today.